Concepts

Background material on architecture, design decisions, and Meridian integration boundaries.

Pages

• Architecture — meridian-tools is a companion package designed for agency teams that use Google Meridian as their client-facing MMM (Marketing Mix Modelling) engine. It provides a stricter, more reproducible workflow around Meridian without forking the upstream library.
• Design decisions — This document records the key design decisions in meridian-tools and the reasoning behind them. It is intended for maintainers and contributors who need to understand why things are built the way they are.
• Meridian integration — This document describes how meridian-tools integrates with Google Meridian, the boundaries of that integration, and the risks associated with different coupling levels.